The definitive ecosystem for Real-World Evidence and Real-World Data. Unified knowledge architecture merging rigorous methodology with AI-driven infrastructure.
Five volumes covering the full spectrum of Real-World Evidence — from foundational principles to advanced causal methods and clinical context.
May 2026
Dec 2026
May 2027
Dec 2027
SoonA structured progression from foundational literacy to advanced executive methodology.
The complete 5-volume professional curriculum for RWE practitioners and leaders.
Immersive audio adaptations of each volume — deep-dive into the curriculum as a standalone resource or as a companion to the physical books.
High-level digital learning modules adapted directly from the book chapters.

Dr Massoud Toussi is a globally recognised authority in Real-World Evidence and Real-World Data, with over 20 years of leadership across pharmaceutical, CRO, regulatory, and non-profit organisations. As Vice President of Real-World Evidence at United Biosource Corporation (UBC), and formerly VP and Global Head of RWE at Cytel and Global Category Lead at IQVIA, he has led hundreds of multinational studies and shaped evidence generation strategy across five continents.
The author of five books on real-world evidence and data, Dr Toussi has published 50+ scientific papers, contributed to major guidelines, and held leadership positions at HTAi, ISPOR, EU2P, and ENCePP. He reaches an engaged professional community of 10,000+ through his LinkedIn network and his newsletter, Evidence Mastery.
Evidence Mastery was created to bridge the gap between scientific rigour and practical application — aggregating knowledge, tools, and training for the global RWE community.
A unified ecosystem of specialised modules designed to accelerate evidence generation while maintaining rigorous regulatory compliance.
Navigate the complete library of RWE guidelines, regulatory frameworks, and reporting standards — curated, cross-referenced, and searchable.
Search and explore the most comprehensive global directory of RWD sources curated by Evidence Mastery.
Transforms plain language ideas into stakeholder-adapted study concept sheets grounded in HARPER.
Upload a protocol to extract PICOTS elements and generate a feasibility report against EMA/FDA frameworks.
Generates a full HARPER-compliant non-interventional study protocol section-by-section.
Generates a regulatory-grade SAP with methodology sections and TFL shells.
Generates fully-documented programming packages in R, SAS, or Python adapted to your data model.
Explore and extract eligible patient populations from curated synthetic data sources simulating target real-world settings — US Oncology, UK Elderly, EU Cardiometabolic, and more.
Connects your statistical code directly to a linked database, executes the analysis pipeline, and returns structured results — tables, figures, and listings — ready for reporting.
Synthesises protocol and statistical results into a complete Clinical Study Report — GVP Module VIII, RECORD-PE, and STROBE aligned.
Tailors your study report into a publication-ready manuscript draft specific to your target journal’s guidelines.
Performs rigorous first-pass peer review across 8 domains covering methodology and bias assessment.
A premier, AI-assisted, open-access, peer-reviewed journal dedicated to advancing the science, methodology, and application of Real-World Data and Real-World Evidence in healthcare. Gold Open Access under CC BY 4.0.
An intensive 3-day strategic residency at the Chateau de Lailly-en-Val. This programme moves beyond technical foundations to focus on Integrated Evidence Generation (IEG) and Evidence Strategy Planning.
Seats are strictly limited to 12 delegates to ensure an executive peer-to-peer environment. Register for early-access booking.